All Presentations Should Tell Good Stories

When you think about it, the end goal of most presentations is to convince, whether that means convincing your audience to agree with your point of view, or convincing them to take the action you want them to take. Professional presenters with vast amounts of public speaking experience are usually great story tellers. In order for your presentations to come across convincingly to your audiences, they require the focus, logic and sequence of any engaging story.

You might or might not be aware of falling victim to some or all of the common mistakes that initially trip up novice presenters. Most of these learners’ mistakes relate directly back to the ethos of story telling in presentations – or lack of it. When preparing for forthcoming presentations, or looking back retrospectively at old ones, you might give yourself a confidence boost by answering a few hypothetical questions honestly.

Are you prepared to offer appropriate answers to the broad range of questions that might be posed by your audience?

If not, might your inability to appropriately answer audience questions be due to a lack of flow in your presentation?

Are your slides truly sequentially ordered?

Are you sometimes guilty of randomly leaping from one aspect of your subject matter to another without any logical connection between the two?

Do you put yourself in danger of leaving gaping holes in your presentations by trying to sound too clever, for example, by presenting answers and conclusions that lack supporting evidence?

Do you try too hard to amplify your knowledge of your subject matter by including information that is indirectly related but not directly relevant to your presentations?

Searching questions indeed and you might be wondering how they relate to the harnessing of your story telling skills to enhance your public speaking effectiveness. They do, as they are all about focus, logic and sequence:-

Focus – keep to the point. Identify information that seem interesting and smart, but realistically bears little relevance to the core messages you aim to send. Once you have identified these curve balls, eradicate them, even if you desperately want to include them because you think they sound good.

Logic – tempting as it is to provide answers and conclusions first, followed by rhyme and reason afterwards, it is illogical. Notice how the stories contained in your presentations flow so much more smoothly when you simply reverse the order of certain slides. Questions first, arguments and evidence in the middle, answers and solutions last but not least.

Sequence – stories lacking in sequential orderliness are confusing, often to the degree that they might initially capture attention, but ultimately fail to retain it. It is impossible for you to over check that your presentations are sequentially correct. When going to the time and trouble that preparation for successful presentations demands, it is a crying shame if your subject matter is right, but the sequence in which you present it is erratic and disjointed.

Your ability to recognise the mistakes you are prone to making, coupled with your willingness to improve your public speaking performances, equates to half your battle being won. So sit tight with a copy of your presentation in front of you and see how you can make instantaneously dramatic differences.

5 Methods to Use For Advertising a Home Business Online

Do you have a home business and need to start getting traffic to it so you can make money with your business? Then you need to know some of the best methods you can use for advertising a home business on the internet.

There are many different methods that can be used to advertise any business online. If you are serious about achieving success with your business here are some of the best ones you definitely want to use.

One: Article marketing – This free method is very effective for getting traffic and repeat traffic coming to your site. The good thing about articles is that by just writing one and submitting it different places it can quickly spread all over the internet without any other help from you.

The more articles that you write and submit to article directories and other places online the more traffic you will coming to your business.

Two: Blogging – Because search engines love blogs that have fresh content on a regular basis this is a very good way to use. Blogs are good for getting free search engine traffic now and in the future.

Three: Social networking – There are many social sites that you want to join and become active in. The more you socialize and don’t blatantly advertise your business the more traffic you will see.

You can advertise but you want to do it subtly so you don’t get kicked off the site. After all it is called a social site for a reason.

Four: Email marketing – This is a very effective method that you want to use to advertise your business. You want to set up a newsletter and then use an autoresponder to deliver it through email to your subscribers.

You also want to use your email signature file to advertise your business each time you send out an email.

Five: Forum advertising – Find and join forums that are related to your business. Set up your signature file in each forum you join because this will do your advertising for you. Each time that you get involved and make a post or answer a question your signature file will be attached and available for everyone to see.

Now that you know what some of the best methods are to use you want to start using them one at a time to get them bringing traffic to your business. Before adding another one method get one working effectively and before you know it you will have a marketing arsenal that will bring you constant traffic so you can make great money.

Home Based Business – Online Business Models

Affiliate Marketing

This is one of the quickest, easiest and cheapest ways to get started in an online business. Affiliate marketing requires very little technical expertise to get started. You can realistically get started without having a website. This model also requires the smallest investment.

Physical Product Sales

Selling physical products online is considerably more involved. It can be profitable, but requires a large up front investment and a significant amount of time to run. I am including selling on auction sites in this category.

Services

You can market virtually any service online, but services that don’t have to be delivered locally are best suited to this model. If you are a web designer, graphic designer, writer, photo editor, software developer or something of that nature you can sell your services online either through your own website or through a freelance site such as oDesk.com or Elance.com.

Selling services can be a fairly quick and inexpensive way to generate income online. The downside is that you are trading time for money and your income is restricted to the number of hours you work.

Digital Products

If you have expertise in some area you can create your own product to market online. It could be an information product, photographic art, software or any other product that can be delivered online. The investment and set up time can vary greatly using this model.

Subscriptions

The subscription based model generally involves charging a fee in exchange for access to information, a web based application or entertainment. The setup time for this model can be extensive, but the residual income can be significant.

Advertising

This model can be employed with a relatively low start up cost, but you have to be patient to see results. It takes time to generate a regular flow of traffic large enough to see any real income from advertising revenue.

This kind of business can be set up easily using ad server platforms like Google AdSense, Kontera or Chikita Mini Malls. These are known as contextual ad servers and will place ads on your website that are related to the content of the site. It is very easy to set up, but requires a very large amount of traffic to generate any significant revenue.

The alternative is to sell ad space directly or through an advertising broker. You can rent out the space on your website for a monthly fee or on a pay per click or pay per impression basis. This method takes longer to set up and requires more ongoing maintenance, but can be more profitable.

Network Marketing, MLM and Direct Sales

These business models, while different, are related enough and run in such a similar fashion that I just combined them into one model. The starts up costs vary widely as does the profitability of this model. Usually the main goal of each of these models is the same: lead generation and communication. Most of the good companies provide the websites and product fulfillment freeing up the business owner to focus on marketing.

To learn more about home based businesses and, especially, online business, visit my website. The link is located below.